Take a break > Coffee roasting house from Zichron Yaacov, born out of a need for simple coffee for the moment you need it. Branding & Copywriting While everyone talks about taste and aroma, this branding focuses on the experience that one sip that stops time and quiets the noise outside. The visual language takes the familiar coffee brown and combines it with a bold turquoise to add a modern kick and a youthful vibe. This is complemented by a down-to-earth tone of voice mixing Hebrew and English naturally, just as we speak in day-to-day life. The result is an accessible, contemporary, and unapologetic brand.
*Done as part of a study project
